by dctommy | Sep 29, 2017 | marketing and advertising
Everyone knows you need online presence. So you receive the mandate to find a digital marketing agency. An abundance of options seem to exist. You reach out for proposals and a company with great credentials is selected. Month’s later and hundreds of...
by dctommy | Sep 29, 2017 | marketing and advertising
Remember the “dot com bust?” There are some rather obvious things you can do to reduce your odds of becoming another one of the failure statistics. Solving these items is more a matter of creative horsepower than things that require serious amounts of...
by dctommy | Sep 13, 2017 | marketing and advertising
As you well know, we are bombarded by an immense number of calls for our attention. The average person lingers on the typical website less than 10 seconds and this is about the extent of our human attention span. During this short window of opportunity you must become...
by dctommy | Sep 13, 2017 | marketing and advertising
I recommend reading our article on value propositions first so that this piece will make more sense. The concept SEEMS simple enough. I’m a smart person you say; surely there is no reason why I should hire an expensive agency to manage my Google Adwords...
by dctommy | Sep 13, 2017 | marketing and advertising
An old school LA car dealer was spending $5 million per year on TV ads. A poll was done of his customers to see how effective their advertising was. Clients were asked two simple questions. Does this dealer advertise on television? 95% answered “no.”...
by dctommy | Sep 5, 2017 | marketing and advertising
Whether you want to raise money through friends and family funding, investors or crowd funding – there are three first steps that can grease the wheels of your success. Having a captivating brand name. If you have secured the dot com version; it sounds pleasing...
by dctommy | Aug 21, 2017 | marketing and advertising
The “throw it over the wall” approach is when you hire a firm to develop your app and hope for the best. I once received a frantic call from a lawyer about a hot new restaurant delivery app being developed in a major city. They had gone through $120k of...
by dctommy | Aug 21, 2017 | marketing and advertising
Not Identifying the MVP The Minimum Viable Product or “MVP” constitutes the minimum features that set you apart from the pack. It includes the most basic functions needed to run the app. Regardless of your budget start with defining these core features. If you hit...
by dctommy | Jul 12, 2017 | marketing and advertising
Fear sells. Studies show that the Surgeon General’s warning on the cigarette packs actually INCREASED sales of cigarettes. How can this be? The fact is that our decisions are being made by a part of our brain that is so primitive that it doesn’t even...
