by dctommy | Aug 21, 2017 | marketing and advertising
The “throw it over the wall” approach is when you hire a firm to develop your app and hope for the best. I once received a frantic call from a lawyer about a hot new restaurant delivery app being developed in a major city. They had gone through $120k of...
by dctommy | Aug 21, 2017 | marketing and advertising
Not Identifying the MVP The Minimum Viable Product or “MVP” constitutes the minimum features that set you apart from the pack. It includes the most basic functions needed to run the app. Regardless of your budget start with defining these core features. If you hit...
by dctommy | Jul 12, 2017 | marketing and advertising
Fear sells. Studies show that the Surgeon General’s warning on the cigarette packs actually INCREASED sales of cigarettes. How can this be? The fact is that our decisions are being made by a part of our brain that is so primitive that it doesn’t even...
